Handbook

Understanding roles at Make®

Roles at Make® create clarity around responsibility, contribution, and decision-making, while still allowing people to collaborate across disciplines, projects, and areas of expertise.

Depending on the situation, many people will naturally contribute beyond their formal role. At the same time, clear ownership remains important — both for the quality of the work and for healthy collaboration across teams.

What matters most is that everyone understands how they create value:

- for clients

- for colleagues

- and for Make® overall

The descriptions below are intended as guidance. Not rigid definitions. And depending on the project, one person may flex across more than one role.

Specialists

Specialists shape the thinking, craft, and execution of the work.

Designers, strategists, copywriters, developers, animators, and other specialists help turn complexity into clarity through ideas, systems, experiences, communication, and execution.

Strong specialists combine deep craft with curiosity, collaboration, and good judgment. They care about the quality of the thinking behind the work and contribute actively across disciplines and teams when it strengthens the outcome.

Directors

Directors help shape direction strategically, commercially, and organisationally.

They support teams, guide projects, challenge assumptions, and help build strong long-term client relationships. Directors also help create clarity in situations where priorities, perspectives, or decisions compete.

The role requires balancing:

- strategic quality

- collaboration across teams

- commercial understanding

- and long-term client value

Good directors strengthen both the work itself and the people around it.

Account managers

Account managers help create continuity, long-term value and growth across both clients and internal teams.

The role often carries a broader perspective across the client relationship, helping connect priorities, projects, and opportunities over time while supporting communication, collaboration, and delivery throughout the process.

Account managers also play an important role in developing relationships – identifying where Make® can create additional value, expanding the portfolio of work with clients, and helping partnerships evolve over time.

Depending on the project and team setup, account managers often also take on project management responsibilities directly.

Project managers

Project managers help create structure, momentum, and clarity around projects and deliveries.

They coordinate timelines, budgets, workflows, resources, and collaboration throughout the delivery process while helping teams stay aligned and projects move forward sustainably and efficiently.

Project managers often work closely with both clients and internal teams and contribute actively to the overall flow of collaboration across projects.

Financial support

Helle supports the financial and operational side of Make® including budgeting, pricing, forecasting, invoicing and project administration.

She is also an important point of contact for practical questions related to project setup, hours and financial processes.

Partners

Partner is primarily a legal title at Make®. Operationally, all partners also function as directors and contribute actively across client work, strategic development and the organisation overall.

Partners help shape the long-term strategic, commercial and organisational direction of Make®.

They support decision-making, organisational development and dialogue across both client work and Make® overall while also contributing directly within delivery teams, client relationships and strategic projects where relevant.

Regardless of role, everyone at Make® contributes to the quality of the collaboration, the thinking, and the culture surrounding the work alongside their own area of responsibility.

Last Update: June 15, 2026

Clarity creates space

At Make, clarity is about saying what we mean, setting direction and making things understandable – for clients, for teams and for each other. When things make sense, people can focus. And when people can focus, great work happens.

Clarity creates the mental, creative and strategic space for:

  • better work
  • stronger collaboration
  • smarter decisions
  • faster progress

It’s both operational and human.

When things are unclear, energy drains away – people hesitate, second-guess, and work around each other.
Clarity does the opposite. It aligns expectations, reduces friction and makes it easier to move forward together.